Fragrance for every prayer, made in India.
ITRA makes agarbatti, dhoop sticks and dhoop cones in our own manufacturing unit in Jaipur, and sends them fresh to homes, temples and shops across India.
From our workshop to your mandir
Every family has its own puja ritual, and fragrance is a quiet part of it. ITRA began with a simple idea: make honest agarbatti and dhoop that smell the way they should, and sell them directly from the factory so they stay affordable for everyday use.
We still make everything ourselves in Jaipur, pack it the same day in airtight jars, and ship it straight to you. No middlemen, no old stock sitting in a warehouse.
What we stand for
🪔 Devotion first. Fragrances made for daily puja, aarti, havan and meditation.
🏭 Factory direct. Made in our own Jaipur unit, so you get fair prices.
🫙 Stays fresh. Moisture-proof airtight PET jars keep every stick and cone fragrant.
🤝 Personal service. Order and ask questions directly on WhatsApp.
Our range today
Right now we make 22 products in 7 fragrances, and the list keeps growing.
Dhoop Sticks
Solid herbal dhoop made the traditional way from herbs, resins and natural fragrances. With no stick inside, it is all fragrance, giving a richer, stronger aroma for puja, havan and meditation.
8 products →
Agarbatti
Hand-rolled in small batches with natural resins and pure essential oils for a clean, slow, even burn and very little smoke.
7 products →
Dhoop Cones
Temple-grade loban, guggal sambrani cups, and fragrant dhoop cones.
7 products →
Our fragrances
Simple, honest, careful
Made in small batches
Each fragrance is mixed and made in batches, so quality stays consistent.
Packed airtight
Sealed jars protect the fragrance from moisture all the way to your home.
Shipped across India
We dispatch from Jaipur to cities, towns and villages all over the country.
Order on WhatsApp
Add products to your basket and send it to us. We confirm everything personally.
Wholesale & bulk supply
Retailers, wholesalers, supermarkets and temple trusts can buy directly from our factory in master cartons of 225g agarbatti and 100g dhoop jars.
Find your fragrance
Browse the full range, or ask us on WhatsApp and we’ll help you choose.